What must lawyers ensure before advertising their services?

The requirement for lawyers to ensure that their advertisements are not misleading is a fundamental principle in the Model Rules of Professional Conduct. This principle is vital for maintaining the integrity of the legal profession and protecting the public from deceptive practices.

Misleading advertisements can undermine trust in the legal system and may lead potential clients to make uninformed decisions based on inaccurate or exaggerated claims. Therefore, the rules mandate that advertisements must convey truthful information about the lawyer's qualifications, services, and any representations they make.

While other options may touch on aspects of advertising, such as aesthetics or approval processes, they do not address the core ethical obligation to avoid misleading information. Focus on clarity and truthfulness promotes transparency and helps potential clients make informed choices about their legal representation.