Which of the following is a requirement for a lawyer making statements to counter adverse publicity?

The requirement for a lawyer making statements to counter adverse publicity is to mitigate the adverse publicity. This means that when a lawyer responds to negative information about their client or case, the intention should be focused on reducing the impact of the negative publicity rather than escalating the situation or drawing more attention to it. The Model Rules of Professional Conduct acknowledge the importance of preserving a fair trial, and a lawyer's statements should aim to protect their client's interests effectively without intentionally exacerbating the situation.

The other options do not align with the ethical obligations a lawyer has in managing media relations and public statements. For instance, maximizing public exposure could lead to more harm than good, and waiting until after the trial might not address immediate reputational damage. Obtaining consent from the opposing party is not typically required for a lawyer to make public statements intended to mitigate adverse publicity. Thus, focusing on the mitigation of adverse publicity remains the fundamental principle guiding lawyer conduct in these scenarios.